Gingko Biloba
( is not effective in either preventing dementia )
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In another blow to past optimism about remedies for memory loss and Alzheimer's disease, a large randomized trial recently published found no improvement in slowing cognitive decline in older adults receiving gingko biloba compared with people receiving placebo. Gingko is one of the oldest living tree species, and the extract of its leaves is one of the most popular medicinal herbs in North America.
Of the many reasons people use gingko, several relate to memory and Alzheimer's disease: improving mental function, preventing age-related memory decline, and slowing or preventing Alzheimer's disease. The recent study, known as the Gingko Evaluation of Memory study, was published in the December 23, 2009 Journal of the American Medical Association. Conducted by researchers at six academic medical centers in the U.S., it tracked over 3000 community-dwelling subjects ages 72-96 and followed them for an average of 6 years. Cognition was measured with several standard assessment tools, and included aspects of memory, attention, visuo-spatial construction, language, and executive functions. Read more: alzheimers.about.com
Natural trumps health claims in adult soft drinks
Health and wellness positioning based on growing consumer awareness of inherent properties such as antioxidants along with provenance is proving a market driver in the adult soft drinks sector as it navigates the challenges posed by EU health claims regulation, claims a Mintel analyst. Read more: nutraingredients.com
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